History of Modern Advertising, Public Relations & Marketing

Who were the most influential executives in modern Advertising, Public Relations and Marketing since the 20th century.


Top Advertising Executives of All Time

http://adage.com/century/campaigns.html
http://adage.com/century/people.html

http://advertising.yahoo.com/podcast/giants/
http://www.youtube.com/watch?v=0kfsnjcUNiw
http://www.youtube.com/watch?v=jpfo7MzEuxs



Excerpts and interviews by Mary Wells Lawrence discussing "A Big Life in Advertising". Includes radio and newspaper interviews and 2 book chapters

Book Excerpts (2 Chapters)
http://www.aef.com/on_campus/classroom/book_excerpts/data/2038
http://www.randomhouse.com/catalog/display.pperl?isbn=9780375409127&view=excerpt

Hour Long Radio Interview
http://wamu.org/audio/dr/02/09/r2020925-4311.ram

Magazine Interviews
http://www.usatoday.com/money/covers/2002-05-03-wells-lawrence.htm
http://www.allbusiness.com/marketing-advertising/4197941-1.html
http://www.accessmylibrary.com/coms2/summary_0286-25372480_ITM





History of Public Relations
  1. http://www.youtube.com/watch?v=7rmC_rvPsPQ
  2. http://www.youtube.com/watch?v=-ZYTrFokPHY
  3. http://www.youtube.com/watch?v=wsSOmSnomnY
  4. http://www.youtube.com/watch?v=Yhsd8-Y0gA0
  5. http://www.youtube.com/watch?v=wKA8Xahp-tI
  6. http://www.youtube.com/watch?v=zQ4anTDESmU
http://books.google.com/books?id=MvYKpP6BKkYC&printsec=frontcover&dq&lr=#PPA3
http://home.bway.net/drstu/chapter.html

http://libweb.princeton.edu/libraries/firestone/rbsc/finding_aids/lee.html
http://pop-pr.blogspot.com/2005/03/pr-face2facehoward-rubenstein.html
http://www.prweekus.com/PRs-Forefathers/article/121064/




History of Marketing Thought

http://www.faculty.missouristate.edu/c/ChuckHermans/Bartels.htm
http://business.nmsu.edu/~mhyman/M670_Articles/Shaw_JMacro_2001.pdf
http://www.youtube.com/watch?v=EAw_WP8_4wg
http://books.google.com/books?id=DxFcvCVqosEC&printsec=frontcover